[USFT] Fair Trade Flash Movie

[Isaac Grody-Patinkin]

 From Green Mountain...

-------- Original Message --------
Subject: 	Exciting New 30 Second Fair Trade Flash Movie
Date: 	Fri, 25 Feb 2005 11:10:31 -0500
From: 	Liam Brody <Liam.Brody at gmcr.com>
To: 	Liam Brody <Liam.Brody at gmcr.com>



Dear Friends,

The following is a link to an creative and exciting new, 30 second Flash 
movie promoting Fair Trade Certified coffee:
http://www.greenmountaincoffee.com/CSTM_Fair_Trade_Movie.aspx

We are testing this Flash movie as an advertisement on Boston.com 
(Boston Globe Online), Motherjones.com and Bostonphoenix.com.  At the 
end of the 30 second movie, there is a link (Click Here to Make a 
Difference) that directs consumers to a "landing page" on the Green 
Mountain Coffee website.  The landing page encourages folks to do four 
things:

-Learn More
-Donate to Tsunami Relief
-Tell a Friend
-Buy Fair Trade Certified coffee

We will run this movie for an entire year--during which we believe a 
minimum of 4 million people will see it.  You can spread the word and 
help more people discover Fair Trade Certified coffee by sharing the 
link above with your family, friends and co-workers.

Thanks,

Liam
-------------------------------------------------
/Liam Brody/
/Director of Sustainable Coffee/
/Green Mountain Coffee Roasters/
/33 Coffee Lane/
/Waterbury, Vermont 05676/
/Phone: +1 (802) 882-2757/
/Fax: +1 (802) 882-4757/
/www.GreenMountainCoffee.com/





-- 
Isaac Grody-Patinkin
United Students for Fair Trade
National Organizer
917-435-1398
www.USFT.org
Isaac at nyu.edu
~~~~~~~~~~~~~~~~~~~
557 5th St., #2
Brooklyn, NY 11215

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